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Bearing Man soars to greater heights as BMG (Sep 2008) To reflect its industry-leading position as Africa’s largest specialist distributor of bearings, seals, power transmission components, electric and geared motors, belting, fasteners and filtration, Bearing Man has transformed its corporate identity with a bold new name, BMG, and an exciting new logo and slogan. In a move that reflects its phenomenal growth and expansion in the last 34 years, Bearing Man today unveiled its electrifying new corporate identity at the Electra Mining show. The company will now be known as BMG and the new logo reflects the consolidation of the various brands owned by the Bearing Man Group. The three arcs in the logo represent technical expertise, quality components and superior service, and this is supported by the new slogan: “Part of the Process”. The slogan captures the integral part BMG plays in the success of their clients’ business, as the company works with its clients, through consultation with key players in each industry, to deliver world class solutions tailored to each client’s needs. The new corporate identity follows a recent customer research programme, conducted in line with BMG’s intense focus on client service, which revealed that the previous branding did not convey the full spectrum of engineering solutions and technical services offered to optimise productivity and maximise efficiencies in every plant across a wide range of industries. “Over the last three decades, the Bearing Man Group has concluded a number of acquisitions, secured exclusive supply, service and distribution agreements with many of the world’s most respected manufacturers of leading engineering components and established more than 100 outlets in Southern Africa,” says BMG CEO, Charles Walters. “The new corporate identity reflects this phenomenal growth and consolidates the various divisions into one streamlined group, providing specialist services such as condition monitoring, lubrication and maintenance programmes, design, installation and support, as well as energy saving solutions to all sectors of business, including agriculture, mining, steel processing, robotics, sugar, paper and general engineering, as well as the automotive sector. “Our new name, logo and slogan will also underpin our ambitious growth plans to double the size of the business over the next five years, increasing revenue to R5 billion per annum, through organic growth with existing customers and suppliers, as well as the acquisition of new customers, distributorships and select value adding companies.” With an annual turnover of R1.55billion, up 14% on last year, the company is already well on its way to achieving these ambitions. This growth will be supported by three key platforms – enhanced marketing of products and services through the re-branding programme, enhanced efficiency in the supply chain following a full logistics review and enhanced service to customers by uplifting the skills of the company’s staff. A critical part of BMG’s growth programme includes the introduction of a newly developed ‘Academy of Excellence’ which will instil in the company a culture of learning and knowledge sharing. Skills training, which encompasses a strong focus on technical, selling and service, as well as management and financial skills, will empower staff to help drive and deliver enhanced customer service and business objectives. The training course, which is SETA accredited, will also be made available to key customers. “This is a momentous milestone in our history as the company continues to evolve in line with our clients’ requirements in a rapidly changing and highly competitive global market. However, one thing will always remain unchanged – our uncompromising approach to providing only the finest quality products, backed-up by an experienced and dedicated sales and technical support team, available to our clients 24 hours a day, 7 days a week. This approach has been the foundation of our success since our humble beginnings in 1974 as a modest bearings shop in Durban, and will remain the foundation of our business as we meet and exceed our ambitious growth targets and become an ever more integral ‘Part of the Process’ in the success of each of our clients’ businesses,” concludes Walters. |
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